New Coffee

By Kevin Steen
Chief Serving Officer
On a warm and sunny
Feb 10, 2010

Coffee.
Over the last 2 years we have been aggressive on listening to our customers. We depend on their feedback, their praise and criticism. It was probably a 2 month adventure with many phone calls, logged plenty of google time and made a historical trek to Halifax to seal the deal.

What has not changed with our coffee:
1. Fairtraded and Organic
2. Local Coffee Roaster
3. High quality beans and no corners cut in the brewing methods.

What has improved:
1. Variety of beans
2. Quality has IMPROVED from what we thought was the best coffee we could offer in our region
3. A deeper connection with our roaster and their staff.

If there is one thing that I have learned in this entrepreneurial adventure is this: Do your research, Be at peace in your soul and MAKE the Decision! So much is lost when we suffer from paralysis by analysis. How many opportunities have passed us by because we could not make up our minds or did not take the disciplined step to inform ourselves in order to make the best decision?