Purpose and Adherance

I was defining our vision a number of months ago when we were just getting started here at Damascus. I went through a template so to speak, the template helped quite a bit by the leading questions that were asked. I noticed just last last week how far we were removed from the intial vision for Damascus Coffee. Your vision statement needs to be like an arrow. The arrow is pointing in one direction and anything that comes at you from a different direction has to be avoided. We need to process opportunities but they have to fit our vision. A friend in business said that in order to change a production process for overall improvement in his company there needs to be 3 objective criticisms to the current process. His challenge has always been making a plan, putting that plan into action then changing it before the true benefits or problems can be revealed. How does one diverge from their vision? Quite simply actually, he just doesn't know what the vision is for starters (if you do not study your vision you will not know it, not be able to work it and then will just forget it) and then they don't follow the arrow's direction.

Here is Damascus Coffee's purpose statement:

To be a profitable company intentionally serving the highest quality products in the most efficient way all while building memorable relationships with our customers, staff and global community.

CLARITY
WHAT is our purpose?

Our purpose is to serve...
- Damascus Coffee serves people not coffee!
- Damascus Coffee serves consistency – we shape people’s routine.
- Damascus Coffee serves our staff’s financial, emotional, soulful needs.
- Damascus Coffee serves to make a profit.
- Damascus Coffee serves to impact our world through equipping the global community.

Our purpose is to build...
Damascus Coffee builds our staff into leaders
o Through operating our business by systems - freeing up our staff to make connections with our customers.
o Through providing on-going training, rewards and profit sharing.
o Through involving our staff in new product development, business systems evaluations/input

Damascus Coffee builds our customers lives
o Through providing a peaceful, inviting physical environment
o Through providing a superior and unique product offering
o Through delivering efficient and consistent service
o Through building personal relationships and witnessing Christ-like character to our customers
Damascus Coffee builds profit...
o Through building profit we can build mission.
o Through building profit we can build more stores.
o Through building profit we can build better equipped stores
o Through building profit we can build a better experience for our customers i.e. decor, function, location
o Through building profit we can build time, money and influence freedom in our personal lives.
WHY do we serve?
- We serve because it is the right thing to do
- We serve in order to make a profit.
- WHEN we serve we CAN build people.